In order to spread awareness about EKO Pearl and make people get familiar with it, a series of invitation cards were sent to various personalities, to attend the Launching Event of the 5 towers. The concept behind the invitation cards reflected that of the Towers itself. Each tower was named after one precious pearl: White, Black, Indigo, Champagne, Aqua. Hence, elegant branded packages were sent, each containing the 5 precious pearls stated above. In addition to a card showing EKO Pearl’s perspective and explaining details about the future event.